Marianna Jordan & Emily Hoven
With dreams of becoming young entrepreneurs, Marianna Jordan and Emily Hoven are the owners and operators of the newly established Well Head Spa in downtown Fairhope and Birmingham. Bringing scalp health into focus, Emily explains, “Our scalp is a sponge, so it’s important to know its overall condition and what products to use to ensure the best health and hair. Our services stimulate collagen production, hair growth and blood flow to the scalp. Through our tools, we look closely at each client’s scalp on a monitor to assess and improve their scalp health through head steam and red-light therapy treatments. From unclogged pores to released toxins, people are amazed by the results! Plus, it’s a very luxurious and relaxing experience!”
Acknowledging scalp health is something often overlooked, they are not only proud to offer scalp analysis, treatments, massage, exfoliation, and stimulation treatments, but shampoo and deep conditioning, facials, and blow out and styling services, too. “I’m very passionate about a holistic lifestyle and being aware of the ingredients we put on our scalp is crucial. All the products we use are non-toxic, clean, and organic. When paired with our treatments, the outcomes are incredible as they optimize cell function and therefore improve hair growth and the quality of the hair,” Marianna adds.
Reaching best friend status as students at Spring Hill College, they realized they both had an entrepreneurial mindset from a young age. “At 12-years-old, I sold cheer bows I made and sold pecans and satsumas from my driveway. Raised by a single mom, I was taught to work hard for what I wanted,” Emily shares. Stating that she’s always been an entrepreneur at heart and not new to business ownership, Marianna adds, “We started Bay Bounce Event Rentals in 2022 and sold it in 2024. People have doubted us because we’re young, but I don’t think age matters — it’s now or never! Plus, my mom, Beatriz, is an immigrant and taught me bravery, determination, and the power of positive thinking. My father, Paul, has been successful in sales for 25 years and gives us great business advice!”
Both bursting with Eastern Shore pride, Marianna explains, “I would love to keep local businesses alive. Our community is built on small businesses and that’s what sets us apart and creates that feeling of home we all cherish. I love starting my mornings with a pink lotus matcha from Provision, going to the beach and shopping in downtown Fairhope — it’s the best!” In agreement Emily adds, “I love living in a community where the small businesses are so well loved. As it grows, I hope it maintains the small community vibes.”
Marianna Fun Facts “I am half Colombian, fluent in Spanish, and love dancing and singing to my favorite songs, especially to Drake!”
Emily Fun Facts: “When I am not working at Well Head, I work at Evonik and babysit in my free time. I also once offered a kind police officer my Blue Cross Blue Shield card as my car insurance!”
Marianna (left): Makeup: Courtney Matthews, cocokat1978@gmail.com Hair: Jason Chambers, Headdress Salon, 251.689.7427. Top, $280, Skirt, $330, The Mix, 251.298.9137. Necklace, $285, Heels, $205, CK Collection, 251.990.9001. Emily: Makeup: Jessica Price, Primp Lash and Beauty Hair: Jason Chambers, Headdress Salon, 251.689.7427. Dress, $89, Dillards.com. Bracelets, $54-$62, Ring, $49, Velvet Lab, 251.300.2425. Earrings, $18, Heels, Dillards.com